Aaron Crossin Fractional GM
Aaron Crossin Fractional GM
As a fractional General Manager I partner with founders, business owners, and management teams not just to enhance efficiency but to reimagine how your operations can be simplified and optimised.
Get In TouchDo You Need A Fractional GM?
Most business owners are completely overwhelmed and exhausted trying to manage every aspect of their business can be particularly challenging. Particularly as your businesses experience challenges and periods of growth, it can be hard to be across everything and sometimes you wonder if it’s all worth it and how long can you keep doing it for..
- As your right-hand man and “Integrator”, I handle the areas you’re less passionate about, allowing you to rediscover the magic of why you started your business. The role of an Integrator is crucial in any growing business.
- As defined by EOS, an Integrator harmoniously combines the major functions of a business, runs the day-to-day operations, and is the glue that holds the people, processes, systems, priorities, and strategy of the company together.
- This role is especially vital when the visionary (most likely you) of the company needs a ‘doer’ to implement their ideas and ensure that all parts of the business are aligned and moving forward together.
- Whether you need support in navigating full-time hiring decisions or you’re exploring the potential for a full-time GM, I’m here to fill that crucial gap with experience, adaptability, and a results-oriented approach.
Here’s What I Can Help You With
If you’re feeling stuck or notice stagnation or poor performance creeping into your operations, it’s time for a refreshing change.
Here’s exactly what I bring and what i can help you with.
Strategy
Your strategy is your roadmap to success, your business needs a plan to help you get from where you are to where you want to be. Sometimes we get so busy working on the everyday stuff we forget to focus on the bigger game. Let me work with you to craft a bulletproof strategy we can roll out across your entire business.
Operations
Your business operations is the engine room of your business. This is really about what you do and deliver to clients. No matter the business, every business needs a strong operational processes so you can deliver your products and services effectively and efficiently. There’s always room for improvement in every business when it comes to operations.
Managing Teams
Managing the people in your business and the teams or departments they work in can be one of the biggest challenges in any business. Developing a performance driven culture and operating system that’s win/win is what can really ensure your people are happy, productive and profitable.
HR & People
Often overlooked, but incredibly important is your HR. Most businesses don’t have a dedicated HR manager and so they wing it. In the meantime they’re missing some really crucial and important aspects when it comes to building strong HR processes within your business.
Financial Management
I absolutely love finances, but not every business owner does. When they don’t they tend to ignore this part of the business. I help business owners by providing insights and financial reporting, conducting analysis to help deliver savings and efficiencies as well as creating financial modelling or cashflow management.
Insights & Reporting
Business owners tend to be too hands-on to worry about insights and reporting. So having someone like me who can not only provide reporting but give insights into areas of concern or areas of improvement can be extremely helpful to the business owner. Building dashboards or scoreboards are part of what i can do to help business owners.
Every Business Owner Needs a
Doing Guy (or Girl).
Someone who not only PLANS but also EXECUTES
Someone who can TRANSFORM your vision into reality.
That’s where I step in as your Integrator, ensuring that your business operates smoothly and efficiently, driving growth and enabling you to focus on long-term strategic goals.
Flexible and Adaptable Solutions
As a business owner myself and having worked with countless founders, CEO’s and businesses owners – i’ve had enough experience to know there’s not usually a one size fits all solution – every business is different and each have their own unique challenges.
I’m not here to sell you a coaching program or expensive advice… My service is affordable and completely flexible – customised to your needs and the unique needs of your business, whether remotely, hybrid, or on-site. My extensive experience and pragmatic approach mean that I get things done, leaving you more time to grow and thrive in the business world.
Over the past 15 years, I have been the trusted right-hand man through cultural transformations, strategic change management, and key system implementation, development and optimisation. Skilled in all aspects of business operations management, with a unique approach to creative problem-solving, and clear communication, I inspire accountability and sustainable growth that drastically improves financial outcomes and creates measurable success.
About Me
I’m Aaron, an entrepreneur at heart with a career dedicated to guiding small businesses through every phase of their lifecycle. Whether propelling fast-growth companies to scale with quality or steering firms through challenging times, my extensive experience spans various industries and roles—from ownership and partnership to advisory and senior management.
Over the last seven years, I’ve thrived as a General Manager, working alongside founders and CEOs to drive their companies forward. This role has not only been my job but my passion, energising me each day with its hands-on challenges and direct impact.
Three years ago, I chose to move to the Southern Highlands in NSW to enjoy a balanced life with my family, away from the hustle of Sydney but close enough to stay connected. This move reflects my commitment to helping business owners achieve success—not through mere coaching or consulting, but by actively engaging in their daily operations.
Think of me not just as a consultant but as an integral part of your team; a trusted partner who is committed to your business as if it were my own.
My approach is straightforward and honest. I am fiercely passionate, loyal, and relentless in pursuing your business’s success. With over a decade of experience in managing diverse teams and challenges, I bring empathy and a deep understanding of human dynamics to every project. Here’s what i bring to the table:
- Acting as your right-hand man, fully integrated into your business ethos.
- Quick, innovative thinking that challenges the status quo.
- Building and nurturing balanced relationships.
- Expert implementation that translates plans into action.
- Treating your business with the care and commitment as if it were my own.
- Extracting the best from teams with structured, strategic problem-solving.
Industries I’ve Worked In
- Marketing / Agency
- Fitness
- Hospitality
- Property & Construction
- Coaching/Training/Personal development
- Franchising
Softwares Used
- Xero/MYOB/Fathom
- Asana/Wrike/Trello/Monday/Basecamp
- Infusionsoft/Zoho/Mailchimp
- Zapier
There would be many more, but the above is just a guide.
Frequently Asked
Questions
What makes your fractional GM service unique?
Unlike traditional consultants, I act as a part of your team—investing in your business’s success as if it were my own. This hands-on approach ensures that I not only advise but actively implement solutions alongside you and your team. My service is highly personalised, adapting to your business’s unique challenges and evolving needs.
Can a fractional GM help if I'm considering scaling my business?
Absolutely. A fractional GM can provide the strategic oversight and operational management needed to scale effectively. I help establish the systems, processes, and team alignment necessary to support growth, manage risk, and ensure that scaling efforts are sustainable.
What does a fractional GM do?
A fractional General Manager (GM) functions similarly to a fractional CFO but with a broader focus on overall organisational management rather than solely on financial aspects. This role is ideal for businesses that need executive oversight but not necessarily on a full-time basis. As your fractional GM, I manage operations, strategy implementation, and team leadership to ensure your business operates smoothly and efficiently.
How does working with a fractional GM work?
As your fractional GM, I integrate deeply with your team, working much like a full-time executive but without the long-term employment commitment. This approach allows for flexibility and scalability, tailoring my involvement to the specific needs and financial constraints of your business in consultation with you, the founder or business owner.
Why should I consider hiring a fractional GM?
Hiring a fractional GM can be pivotal during periods of growth when the demands on a founder to manage both the strategic and operational sides become overwhelming. I step in to ensure that everything from operations to team management runs smoothly, allowing you to focus on growing the business and maximising revenue.
What are the signs that I might need a fractional GM?
If you find yourself overwhelmed with daily operations, unable to focus on strategic growth, or struggling to manage your team effectively, it might be time to consider a fractional GM. Other signs include missing out on opportunities due to operational bottlenecks or feeling that your business could scale faster with professional management.
